When you hand your wife your cell phone and she says <confused voice> I have a pic of you for the back ground of my phone....aaaaannnnddd you have your truck. <sigh> last night 7pm
When the fullsize guys talk about all their horsepower and how they would drag your Yota all over the place, but then they won't play follow the leader.
When you work with 15 guys and have them all trained to pick out all mini trucks and yell "Yoder!!!" Rusted, lifted, non lifted and even 2 wheel peels... aka 2wd. Out of said 15 guys about 6 now drive Yotas. We get on the others and tell them that they all need toys.