You are a little off on your pricing, ask me how I know.
I really believe this..... not!
I work there, I print off weekly and monthly reports. He has paid off his loans for the franchise of $750,000. He pays 15,000 a month for his lease of 25 years on the property. And that is what we charge for any gear box oil change that requires GL5, synthetic 80w140 or 75w90 is 59.99. Just because you charge different at your shop doesn't mean that is the price in Colorado.
Anything envolving GL5 has the most profit involved, air filters and other items do not yield as much