I have a 10 year old OG Red Top in my 4runner, still works great. Went to get a new battery for our 92 extra cab and knowing the quality has gone down, asked the parts guy for shits and giggles how much the new Red Tops were going for and he told me "You don't want one of those, Optimas are junk now." He said more Red Tops get brought back than any other kind of battery he sells for warranty replacement.
IIRC they were selling them for $140 at Napa for the Red Top. So yes, price up, quality down.