Toyota reliability alone should be enough reason besides that I've seen stock TRD Tacoma's go places some lifted heeps, I mean Jeeps couldn't. It all depends on what you want out of your vehicle. If the convertable top is a must Jeep wins that contest hands down (at least on newer models.) You must decide the most important features to you and make a decision. Remember, your talking to "Toyota guys", we're going to be a little bias!
J=just
E=empty
E=every
P=pocket