There are sissies, soft hands, and fat butts everywhere.
It's simply supply and demand. It's all about profit!!
The Japanese are one of the most savvy market researchers on the planet.
If I could go to my local Toyota dealer and see a brand new 1985, 22R, standard cab, SR5, 5-speed, for the same prices as it was in 1985, I'd buy two.
And there would be a small number of people racing to buy them... but compared the millions who want the new technology advancements, and all the techno-bling, the few thousands that would buy that 1985 Toy truck would be happier than a pig in hot poop.... but for the bean counters at Toyota it would most likely be a nightmare loss of profit to Toyota.
Gnarls.
You guys don't see any market for small diesels here? I do. they'd make good ranch and fleet vehicles. buy like 25 of them in base trim, BAM. last 300,000 miles and get good economy.