Americans DO appreciate Toyotas as the success of the Taco on our roads clearly demonstrates(I swear in Maui every other car was a Taco), however we do not beat on our trucks the way the rest of the world does, and we repair our vehicles for the most part when they are damaged compared to the rest of the globe.
Yes, I suppose we do. But in my opinion not nearly to the extent that some other parts of the world do, especially in minivans and trucks. Neglecting ACP vehicles (I think the ACP must have some kind of buying/supply arrangement with the US), it was always a surprise to me in Panama to see a truck that was
not a HiLux. Or a 15-passenger van that was not a HiAce. Tacomas, Tundras, and Siennas were pretty much unknown. And I saw many trucks and vans.
Around here (WY) there are a good number of Tacomas and Tundras. But the don't reach anything like the ubiquity of the HiLuxes in Panama.