Surely you jest. That's an exaggeration...right!
Nope, I'm pretty sure the salesman/owner picked them thinking that I just might take a pair home to go with my existing system. They were hooked to a $10k integrated amp and "cheap" $1,500 speakers.
Their top speaker room currently has a set of speakers that retail for $180k and I think the next set down, that just arrived, go for something like $130k. They had $38k speaker cables in that room the last time I asked.
Needless to say, it fun to listen and always sound amazing.