I like the idea they have the infatable bead lock,and having both beads locked,but wonder over time how they hold up over time and with larger vehicles and larger tires..from what I saw they used I think a jeep for testing....
The truck that peterson's was testing on was the ultimate avalanche with 42" Irocks, that is a hell of a lot more truck and tire than most of us run, i just can't beleive no one thought of this before, it is so simple it's stupid. 
Oh,,I didnt read that article..I read another write up on another bb where they used a jeep..Don't know where it was,,it was linked from somewhere..
