Great companies do many things well. One of them is brag about their products and themselves. That is good marketing. It does not matter that he coined it or invented it. When someone says TOYOTA rock crawling I think Marlin and that is all that matters to me.
Someone could have the owned the trademark 30 years ago. The street (offroad) cred goes to Marlin for living it.
Thank you for posting this thread. Marlin rocks 
X2 but fixed one little part
