I must say, the 4WPW store here in Hawaii (apparently the busiest in the nation I've heard) have treated me very well; my winch, tires, rims, and other staple 4x4 products I have purchased from them. Once I got over the 'plus freight' deal on their pricing, I was and still am happy.
But this is in Hawaii, where everybody knows everybody...
It is usually the Jeep-peeps who grumble about the local 4WPW store...