The price has defiantly been going up and quality down on optimas. I had one from about 6 years ago and it was the best battery ever. I another one maybe 2 years ago and had to return it. I then bought a third one less than a year ago and I have had it replaced twice. First time might of been partually my fault but the second I babied and it got an internal short. The new one works good though. Even after it all I still love these batteries.