Because the new
Experience El Dorado series's production team is the same as the Deadliest Catch's product team, they have a good relationship with Captain Phil who has been helping promote the new series.
He said he has some friends with Tacomas, and he also was (of course)
amazed by Marlin's truck, enough so that he said he would be very interested in building a Toyota in the off season. He is a really cool guy -- a lot in common with Marlin where they've both built up their small businesses from scratch