I am wanting to put a banner up on the rock brawlers forum, because they seem like cool guys, and I know they like to support land use, so I have no problem supporting them.
Well that's a different story.
If it is content related I'd be more likely to click on a banner. If you're on a 4x4 site, and in the market for a product or service and the banner advertisement is what you need or something you might be interested in you'd be more likely to check it out.
I was thinking more generic, like those horrible animated dancing people on ads on weather.com I don't even know what the ads are for, but those animated dancing people really tick me off and I would never click on them.