i'm not knocking Toyota, i own 4 of them, I believe each manufacturer has it's strong points, i'm not sold on the tundra's.
they run great but an equally equipped domestic is much cheaper ( in bakersfield anyway)
toyota is not ahead of the competition in every category by any means. they have a great platform and powertrain with gobs of power, but it is still new and relatively unproven.
It just seems to me that their sales campaigns are overly aggressive toward american manufacturers. I wonder if there won't be a backlash from american consumers if they take the top spot away from GM.