They probably have enough of a customer loyalty base to make a Tundra with a diesel and sell.
exacree! It's not so much that they'll be pulling big 3 owners away, as they'll have more toyota owners considering entering a market they're never, or atleast rarely ever ventured into.
That said, I've known and even worked with loyal big 3 owners. The type who say "toyota doesn't make a product I'll ever buy", then seen them change their mind with just one thing.... a test drive! One particular coworker swore he'd never buy anything other than fords cause "he'd owned them all his life and they never did him wrong!", then he drove a toyota solara and
at how smooth and refined it was compared to the fords he was test driving too. He bought it soon after and never shut up about how much he loved it, and hasn't said anything about buying a ford again.
