I'm thinking false advertising.  I bet Big O doesn't sell the same lift kit that is on your truck, and without lockers it is an unlikely possibility of car crushing.

 

actually..i need to correct you...being the manager of an independantly owned big o means that i sell what i want. that means more specifically that if i want to sell 63 inch chevy springs and wagoneer springs i can, and i cvan install them on whatever, i am licenced and certified in the state of oregon to weld structurally and in automotive repair shops...so i sell a sas package as well...its like running a off road fab shop...with a corporate logo!!! ah how sweet it is. and i sell lockers as well. anyway, that aside...the stunt was used and will be used to promote lift kits of any kind...and its working rather well i might add