If you will need to rely on your winch then get a Warn or stay home. There is a reason that they demand a higher price. It is te brand that everyone laments not getting when theirs isn't working.
If you don't have to fully rely on it, then there are several other great options. I run a Warn M8000 but have only used it twice and only once for my rig. I almost got an XRC8 or XRC10 but found the Warn for not a lot more.
Have you considered hydraulic or PTO options?
