It is more like Jeep owners don't like Toyota owners, if you notice there are more "Jeep Only" clubs around than "Toyota Only" clubs and the Jeep only clubs tend to stay exclusive while Toyota only clubs don't mind if a non Toyota tags along on a run. Most Toyota owners are only reacting to the arrogant elitism of the Jeep owners. Now don't get me wrong there are plenty of Jeep owners that have no issues with any other 4x4's but there are some that are anti Toyota, those are the people I'm referring to. Most just have a friendly rivalry.